A New Jersey pool builder could increase their income by participating in several Internet marketing techniques such as search engine optimization for SEO, blogging and placing keyword rich articles on Internet news websites.

Beginning with search engine optimization, which is a free and automatic Internet marketing method to all websites, a swimming pool company could increase their customer database by having a high ranking on the three major search engines - Yahoo!, MSN and Google.  These three major search engines send out their “feelers” so that they might locate the keywords and keyword phrases within the articles on the company’s website and then rank the websites according to a special formula.  Keywords and keyword phrases are the words potential customers place in the search boxes on the search engines in order to find what they need or want.  A company writes or hires a writer to write keyword rich articles and then places them on their website in order to attract the three major search engines.  The entire process is known as search engine optimization or SEO.

Once the keyword rich article has been written it could be used on an Internet news website to attract more potential customers for live crawfish company or any style company that places keyword rich articles on an Internet news website.  Internet news websites are not necessarily interested in news articles but in an article that are well-written and could help their readers make informed and educated decisions about products or services the articles are written about.  Most of the articles written for Internet news websites are written by the owners of small companies or experts who are knowledgeable about a particular product or service.

New Jersey pool contractors could also use the same keyword rich article in a pared down and more conversational tone version in a blog entry on one of the many millions of blogs available through the Internet.  Blogs are no longer considered online diaries or  Internet journals where people whine about their jobs or get caught up in conspiracy theories; blogs are now places where businesses could introduce their products and services to hundreds of thousands of prospective customers.  A pool contractor could also place a blog on their website in order to introduce customers to their new products or services or the blog could be used as a way of allowing former satisfied customers to blog about their experiences with that particular company.  By having former satisfied customer’s blog about their experiences, new and potential customers receive a feel for how this particular company treats their customers.

By implementing several simple Internet marketing techniques, any business could increase their customer database along with their revenue without spending a lot of money on marketing or advertising.