There has been much research done on candles and there affect on people in the past several years.  Aromatherapy has become a multimillion dollar business and candle makers are seeing some of the profits.  All natural candles that are made with essential oils release various scents that can help someone relax, lose weight, go to sleep and calm down from a stressful situation.

In addition to being used in churches and synagogues for several thousands of years, candles have also been thought of as a symbol of romance and love. 

A candle company can increase their revenue by aligning themselves with various relevant websites and other companies in order to expand their customer database.  A website that offers unique destination weddings might be a perfect match for a candle company website.  The two websites can participate in an article or linking exchange.  An article exchanges where the candle website owner writes an article about using scented candles in a wedding ceremony from the candle makers perspective and the wedding destinations company also writes an article about using candles at their unique locations in the two websites exchange these articles thereby gaining more customers from each other’s website.

Using articles written about candles for a candle company’s website can increase the volume of visitors to the website by offering articles that are keyword rich and informative.  Keyword rich text means the articles are written using keywords or keyword phrases that customers are most likely to use when searching the Internet for a particular item or service.  The three major search engines - Google, Yahoo!, and MSN - send out “feelers” in order to find the keywords and then rank the website on which these keywords appear according to a special formula.  Having a high ranking on the major search engines webpages is desirable because more customers look to the Internet for what they want or need than any other media.  Additionally, people do not look past the first five or so website listings for what they want or need therefore it is very important to have a high ranking on the major search engines.  This is known as search engine optimization or SEO.

An article written about the effects of scented candles on a person would be ideal for a candle company’s website.  Plus, this article can be hyperlinked to other webpages or websites for more information on aromatherapy or relaxation or anything remotely related to candles.